18 September Probe, providing a complete power package to meet agri needs September 18, 2017 General There are numerous aspects to consider when running an agricultural business, from understanding the impact of weather conditions to financing limitations and regulatory requirements. The provision of Probe’s ‘complete power package’ - including a comprehensive and diverse range of auto-electrical and power products as well as aftermarket support - enables farmers and farming cooperatives to stress less about sourcing the right products in order to focus on the business at hand. With the myriad of demands faced by farmers, it’s crucial that aspects like maintaining durable capital equipment do not become additional time and profit detractors. Probe, South Africa's largest importer of premium, maintenance-free, fit and forget batteries and a leader in rotating electrics, has made it their business to anticipate the needs of agricultural businesses. According to Probe’s CEO, Frank Rovelli, it’s important to understand what drives farmers towards particular product choices. He says, “For most farmers, there is minimal time and profit margins to expend on replacing equipment such as tractors and trucks, or worrying about the right parts and accessories and support equipment. From tractors to specialist lighting, to high quality air compression, farmers have to keep their eye on multiple balls at once.” The company has over 50 years of experience in distributing and providing aftermarket support for world-class batteries, alternators, starters and associated spares for American, European and Asian vehicles. Probe is also an appointed distributor and aftermarket support for international premium battery and automotive component brands such as Delco Remy, Prestolite/Leece Neville, C.E. Niehoff and Horton. This ensures product availability for farmers at all times. Besides these products, Probe’s Vision X lights enhance farming productivity by enabling that all-important after-hours work. By providing specialist LED worklights, farming can continue with “virtual day light” and in all weather. In particular, the IP69 LED work light is used extensively in the mining, marine and 4x4 markets as well. Another aspect that is crucial to farming is having availability of good quality air compression. This can pose numerous problems for farmers. To this end, Probe will be launching the Stanley range of air compressors and tools later this year, ensuring that the agri-market has access to high quality and durable air compression units and the necessary aftermarket back-up. Frank says that in terms of farming equipment, they’ve found that there are those farmers who remain loyal to certain premium vehicle brands, which will require availability of specific accessories and parts to ensure optimal performance. But there are also those farmers who operate older heavy-duty vehicles, given that replacing heavy-duty vehicles is a big expense. These farmers will need their particular vehicle to perform well over a number of years, which can be challenging given that older makes of trucks have limited market support. In meeting both these requirements, Probe has a two-fold policy. Frank says, “We supply original equipment, spare parts and complete units, which are ideal for premium vehicle brands that require specific parts in order to deliver optimal performance. But in addition, we also supply Probe branded remanufactured or replacement starters and alternators strictly to manufacturer specifications. This can be a life-saver for farmers who have older vehicle makes and can benefit from a cost saving without compromising on quality.” Another important aspect for the agricultural industry is having access to auto-electrical products, accessories and aftermarket support when and where they are needed. Frank says, “By necessity, farms are often located in out-of-way areas. We have built up a national dealer network enabling a comprehensive range of services to be widely available, which includes fully equipped workshop facilities for comprehensive electrical repairs.” Probe is building relationships with some of the major cooperatives that operate in the different farming regions of South Africa. Frank says, “We’re cognisant of the fact that through cooperatives, smaller farmers can have similar levels of access to quality ‘big ticket’ products as well as those smaller products such as cabling, cable ties, fuses and lugs. This ensures that Probe’s complete power packages ensures that all needs are met.” Related Articles Providing the Right Battery to Meet Industry’s Solar Needs Effectively harnessing South Africa’s abundant solar energy in a business environment offers both environmental and cost-saving benefits. However, when introducing a solar solution, many companies find themselves facing unexpected challenges due to incorrect set-up and battery usage. The winning formula is to clearly understand the company’s precise energy needs upfront to implement a solution that correctly addresses requirements, both in terms of equipment set-up and choice of solar battery. This is according to Ingo Eichner from Probe, South Africa’s leading importer and distributor of batteries and solar solutions. Probe, the Power of Heritage Despite a challenging economic climate, Probe, South Africa’s largest importer of automotive and auto electrical components has remained committed to a flexible growth strategy that has sustained the family-owned business for over 50 years. CEO Frank Rovelli contributes Probe’s success to correctly anticipating market demand and providing best-in-class products coupled with solid aftermarket support. Probe’s industrial starter repair kit meets customer needs An important factor in providing the complete power package isn’t necessarily auto-electric - it’s you, our customer. You spoke and we listened in the compilation of our industrial starter motor repair kit. Probe took the suggestions that have been shared by our customers over time and together with our own expertise, we’ve gathered the most important equipment that is needed to provide the complete industrial starter motor repair kit. Probe at Power and Electricity World Africa Our savvy sales team will be at Power and Electricity World Africa 2017, 28-29 March showcasing what we have to offer. It is Africa’s largest power and energy expo, with 7000 attendees. We will be showcasing Probe inverters, batteries, invertor solutions, vision X lights, and compressors. Get Under the Hood with Probe at Automechanika Automechanika, South Africa’s leading international trade fair for the automotive service industry, will kick off from 27-30 September at the Johannesburg Expo Centre in Nasrec. Probe, South Africa’s largest importer of premium, maintenance-free, fit and forget batteries and provider of ‘the complete power package’ in auto electrics, will be packing a powerful punch at this year’s fair. Probe Launches Industrial Technologies Division and Brings Leading SCC Air Compressor to Local Market Probe, South Africa's largest importer of premium, maintenance-free, fit and forget batteries and a leader in rotating electrics, has established Probe Industrial Technologies. The new division is focused on providing quality air, power and safety solutions to industrial clients. Within this division is Air Power Technologies, which primarily distributes SCC compressors, a leading global brand of high quality air compressors.