Probe, established in 1963, is South Africa’s largest importer of automotive batteries and a leader in rotating electrics, with over fifty years of experience in distributing and providing aftermarket support for leading international brands. With brothers Frank and Rick Rovelli at the helm, the family-run business exemplifies a robust success story built on trust, service and understanding market needs.
Probe serves the heavy and light duty automotive, mining and construction equipment industries through a national dealer network, providing new, re-manufactured, genuine and approved replacement parts as well as the highest quality approved workshop and repair facilities. Leading automotive fitment centres and retailers are supplied with premium, maintenance free batteries imported largely from Brazil and Poland, the heart of the Probe range. We further provide the latest battery technologies for evolving solar applications.
Building on Probe’s proud heritage and established networks is a strategic vision to strengthen the company’s competitive advantage through continued diversification of our product range as a trusted supplier of world class power solutions. Probe’s expansion into power and air solutions through our Industrial Technologies division is contributing to the business becoming a R1 billion company by 2020.
Probe B-BBEE Shareholding
Probe remains committed to transformation in South Africa. Thesele Group acquired a 49.95% stake in Probe Corporation in 2016 and the company is an active shareholder.
Choose Probe for the complete power package.